Jake Stone is living proof that you can go from a regular day job to pop culture fame with one well-placed phone call—literally. Best known as “Jake from State Farm” in the original 2011 commercial, Stone went from answering customer service calls to answering questions about khakis from strangers all over America.

Before his unexpected fame, Jake was just an employee at State Farm in Illinois, working a normal shift when he was cast to play himself in what would become one of the most memorable ad campaigns of the decade. His deadpan delivery—“Uh, khakis”—became an instant catchphrase, and suddenly, Jake the insurance guy was as recognizable as some sitcom characters.

After the campaign took off, Stone embraced his newfound fame, making appearances at events and continuing to work with the brand for a time. Eventually, the role was recast with actor Kevin Miles, but the original Jake still holds a place in advertising history as the man who made beige trousers iconic.

These days, Stone keeps a lower profile, enjoying life outside of the national spotlight but still occasionally popping up in fan memories and internet throwback posts. It’s safe to say, he’s one of the few people who can walk into a room, say three words, and have everyone respond, “...She sounds hideous.”

Jake Stone’s story is the kind of accidental fame most people only dream about—though probably not the part where strangers constantly comment on your pants.

Happy Birthday to Jake Stone—the man who proved you don’t need a cape or a Hollywood agent to become a household name.